In the mid2000s, alternative hiphop duo Kidz in the Hall became the new face for the revamped Rawkus Records, the underground rap powerhouse responsible for introducing groundbreaking acts like Mos Def and Talib Kweli before its operations were temporarily closed in 2004. Naledge's intelligence, imagery, and lyricism combined with the progressive and often jazzinflected sounds of DJ/producer DoubleO easily recall the early ‘90s aesthetic of hiphop groups such as Pete Rock C.L. Smooth, Gang Starr, or Souls of Mischief. A native of Chicago, Naledge (b. Jabari Evans) was always the creative and lyrical type of guy, writing poetry and short stories since he was 13, but the New Jerseybred DoubleO (b. Michael Aguilar) always had been a techie, first DJing in the ninth grade and then composing beats in college. They first met each other at their alma mater, the University of Pennsylvania. After witnessing Naledge's rhyme skills at a talent show during his recruiter's visit, impressed audience members pointed him towards the talented DJ. Over the years, the two Ivy Leaguers worked together and became good friends. Once Naledge graduated, he again hooked up with DoubleO, who had relocated to Los Angeles as an engineer for Sony Studios, and decided to form professionally as Kidz in the Hall. Naledge was already signed as a solo act to the reborn Rawkus and simply brought the Kidz in the Hall duo over to the label. The amount of (mostly Internet) press coverage greatly increased after prolific producer Just Blaze, a fellow techie, friend, and mentor of DoubleO, cosigned the group's efforts. Naledge and DoubleO heavily promoted themselves through the Internet and released several mixtapes to build up anticipation for their favorably received Rawkus debut, School Was My Hustle, in October 2006.